The Unimaginable

Embrace the risk of doing something new, enjoy the freedom accompanied with the absence of competition. Conventions, forces of habit and prejudiced attitudes often prevent us from even trying to make groundbreaking things happen. Playing it safe and settling for mediocrity never inspired anyone. Find your passion and the numbers will follow - not the other way around.

To put the same in plain English, we are trying to make and enable the crazy and positive – something that wouldn't otherwise exist. We are passionate about the things we do. We love good parties, so why not organize them. We love cool clothes, so why not design them. We love other fresh designers, so why not involve them. We love high quality content, so why not produce it. To make this all happen we need financing and support – so why not get it.

"People tend to build imaginary barriers for themselves. Often most things are easier to do than we presume. On the other hand we rarely truly appreciate the effort of those who actually make things happen. A bit ironic, isn't it?”" - Lauri Ahonen, Brand Director.

One year from now we hope to be able to sit down, look back and see that we have started something special. Something worth continuing.